Everyone Needs to do Marketing
To be successful, you need to do a good job and make sure that people know. Good work seems like the critical part, but you limit your payoff if no one knows about your successes. You must consciously promote yourself in ways that are appropriate for you and for your audience.
There are innumerable ways to do that. Your choices will depend upon who you are, what you do, and who the recipients of your communications are. Whether you are interested in personal marketing, or are the leader of a nonprofit or small business, you will want to take the trouble to
- Be clear about your objectives and resources
- Understand your customers and prospects
- Have access to the most appropriate channels
For information or help, contact us.