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Reluctant Entrepreneur

Reluctant Entrepreneurs Are Practical Businesspeople

Going into business almost by default, you always expected to be a worker-bee not the proprietor. As a business owner, you are committed to doing a good job and being proud of your work. Conscientious and a consensus-builder, you are far more interested in providing good service to your customers than you are in record-keeping, employee management, and marketing.

The key to your success is in minimizing the hassle of the more tedious aspects of running a business. Doing your business planning, finding good outsourcing partners with the expertise to provide non-core function support, and maintaining service to your customers will give you the ability to be financially healthy and successful.

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