narcolepsy treatment

Archive | Book Review RSS feed for this section

It’s My Mistake

Last week I forgot to do something that was very important to me. I can’t explain my memory lapse except that I had many distractions, but the situation reminded me of a book that I read recently. It is called “The Up Side of Down: Why Failing Well Is the Key to Success” by Megan [...]

Read full story Comments { 0 }

Quitting Time

In our culture, as Vince Lombardi said, “Winners never quit and quitters never win.” The idea is that the only way to flourish in any endeavor is to find a direction and then pursue it until you are successful.  The problem is that many people doggedly work toward a goal but never advance their cause. [...]

Read full story Comments { 0 }

Mitigating Significant Business Risks

My personal curiosity about human behavior and my business interests converge when I begin considering how people make choices. As a result, I read a lot of books about decision-making processes. As a marketer, I need to understand how customers make buying selections and what factors will impact their behavior. As a person, I’d like [...]

Read full story Comments { 0 }

Using QR Codes in Marketing

Scott Stratten warned us that it was an off night. He had just returned from Istanbul where he had eaten some very bad chicken and he was still too weak to stand or to stay after the program to mingle. Despite the disclaimer, he was very good and I will go out of my way [...]

Read full story Comments { 0 }

Common Sense and Real Sense

A lot of things that seem obvious to everyone just aren’t true. I am a big fan of books that describe contemporary research into behavior and processes like decision making, motivation and development. That’s what leads me to read Malcolm Gladwell, Sheena Iyengar, Daniel Pink, Robert Sapolsky and others. My latest excursion was into “What [...]

Read full story Comments { 1 }