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In Business, Failure Is Always An Option

By on May 16, 2013 in Business, Management, Strategic Planning

Everyone hates to fail but innovation and progress cannot happen without risk-taking and conflict. And with risk comes failure. In fact, I would guess that risk takers fail more than they succeed. As Samuel Smiles said in 1859, “We learn wisdom from failure much more than from success. We often discover what will do, by [...]

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A Systems Approach to Business Communications

By on May 2, 2013 in Content, General Marketing, Management

Groups of all sizes and varieties create a system of relationships. Good communications must always be designed to facilitate the functionality of the entire system. Because internal and external communications are essential to the success of any business, adopting a systems approach will improve the overall operation of the business. According to a systems approach [...]

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Social Media for Confidential Services

By on April 25, 2013 in Business, Content, Facebook, LinkedIn

Until now, providers of confidential services could not take advantage of the communication opportunities of social media. I explained the reasons for the restrictions in my post last week. By focusing on one successful financial advisor, this week I will show how things are now changing. There are many potential benefits of social media for [...]

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Adaptive Project Management for Marketing

By on April 11, 2013 in General Marketing, Management, Strategic Planning

Marketing projects require the same systematic approach that is common to all business initiatives. Establishing the objectives, determining strategic options, making selections and then implementing them requires the same kinds of methodology that is needed for every organizational activity. A process must be established but it must be flexible enough to accommodate unforeseen complications. Adaptive [...]

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Telecommuting: To Be, Or Not To Be (at Home)

By on March 7, 2013 in Business, Management, Media Review, Movie Review, Public Relations, Strategic Planning

Last week, CEO Marissa Mayer shook up the business world by announcing that Yahoo would stop allowing employees to work at home after June. In recent years, more workers have begun to telecommute and outsourcing to off-site contractors has become commonplace, so this decision was startling, especially from an internet company.  There has been a [...]

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