Groups of all sizes and varieties create a system of relationships. Good communications must always be designed to facilitate the functionality of the entire system. Because internal and external communications are essential to the success of any business, adopting a systems approach will improve the overall operation of the business. According to a systems approach [...]
Marketing projects require the same systematic approach that is common to all business initiatives. Establishing the objectives, determining strategic options, making selections and then implementing them requires the same kinds of methodology that is needed for every organizational activity. A process must be established but it must be flexible enough to accommodate unforeseen complications. Adaptive [...]
Content Strategy This last week I attended the Dallas Content Strategy Meet-Up. The presentation was called “Avoiding the Content Strategy Silo Trap” with Scott Abel of the Content Wrangler in the Bay Area. He is very knowledgeable about content strategy and it was a worthwhile program. Marketing Speak Along with the other useful information Abel [...]
Everywhere I go people are talking about content. That’s great for me—I live for content; I am a communicator. The problem for less enthusiastic content providers (small business managers) is what to publish, where, when, why, and how. So today I will give you the 5 Rules for Good Content. Good Content Rule #1: Determine What Problem [...]
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