Last Saturday I attended the WordPress Meet-up in Dallas hosted by Tony Cecala. Sean Jackson was the featured speaker for the January meeting. Jackson explained how to make money as a blogger. Sean Jackson is a partner at Copyblogger and I have heard him talk about digital marketing several times. He does terrific, thoughtful presentations. [...]
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Give and You Shall Receive
By Kay Byfield+ on December 6, 2012 in Branding, General Marketing, Personal Marketing, Public Relations, Uncategorized
My family lived in New Orleans for nine years when my children were small. It is customary there for businesses to give a “lagniappe” when there is a transaction. For instance, if you buy a dozen donuts, the business will give you an additional one as “a little something extra.” That thanks you for your [...]
Small Businesses Need a Website
According to SiteSwan at the end of July, more than 50% of small businesses do not have a website. How can that be? These days it is clear that a website is a very important tool for establishing the legitimacy of a business. At the least, the website should include a description of the company, [...]
Endorsements on LinkedIn
I am rarely accused of being a trendsetter. When it happens, it is because The person making that suggestion doesn’t really know me. The person making the suggestion is relatively unsophisticated technologically. The advantages of the new technology are obvious, even to me. I am not an early adopter because I typically wait to see [...]
Selling Your Skills: Experts Get No Respect
1960s comedian Rodney Dangerfield constantly whined that he “got no respect.” People thought he was funny because his complaint echoed how we all feel. Imagine being an NFL football referee last week. In Baltimore they were cheered when they came back after the three week lockout during a contract dispute. The owners seem to have [...]
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