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A Systems Approach to Business Communications

By on May 2, 2013 in Content, General Marketing, Management

Groups of all sizes and varieties create a system of relationships. Good communications must always be designed to facilitate the functionality of the entire system. Because internal and external communications are essential to the success of any business, adopting a systems approach will improve the overall operation of the business. According to a systems approach [...]

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Social Media for Confidential Services

By on April 25, 2013 in Business, Content, Facebook, LinkedIn

Until now, providers of confidential services could not take advantage of the communication opportunities of social media. I explained the reasons for the restrictions in my post last week. By focusing on one successful financial advisor, this week I will show how things are now changing. There are many potential benefits of social media for [...]

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Marketing Speak Is Not Good Content

By on April 4, 2013 in Content, General Marketing, Websites

Content Strategy This last week I attended the Dallas Content Strategy Meet-Up. The presentation was called “Avoiding the Content Strategy Silo Trap” with Scott Abel of the Content Wrangler  in the Bay Area. He is very knowledgeable about content strategy and it was a worthwhile program. Marketing Speak Along with the other useful information Abel [...]

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Good Content: The 5 Rules

By on March 28, 2013 in Content, General Marketing

Everywhere I go people are talking about content. That’s great for me—I live for content; I am a communicator. The problem for less enthusiastic content providers (small business managers) is what to publish, where, when, why, and how. So today I will give you the 5 Rules for Good Content. Good Content Rule #1: Determine What Problem [...]

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Creating Marketing Content: Empathy for the Audience

By on March 21, 2013 in Content, General Marketing

Except when I am representing myself, I am always impersonating someone else when I create marketing content. At a networking event this week someone mentioned that she is a good writer, but only when she is passionate about the subject. I began to consider why I am not that way. I think it is because [...]

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