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Entrepreneurship: Qualifying your Customers

We all know that, with a large enough sample, a minority of factors accounts for the majority of the work, income, attention, emotional investment etc. that will be required.  In economics, this is called the Pareto Principle and is also known as the 80/20 Rule. It asserts that about 80% of the results will come [...]

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Tried & True: A Marketing Strategy that Works Locally

Because no company can “do it all” in marketing, I advocate that you choose approaches that allow you to be consistent and reach the right audiences. This will enables you to grow your business by focusing on what you enjoy, do well, and can maintain. The first local business I would like to introduce for [...]

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