Seth Godin in Dallas I have read his blog and books and watched his videos, but I had never been in the audience to hear Seth Godin speak until yesterday. I saw him at the kickoff presentation hosted by Dallas Social Ventures Partners at the Wyly Theater in Dallas. An inexhaustible voice for adopting a [...]
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Will Klout Change Your Life?
By Kay Byfield+ on September 19, 2012 in Facebook, General Marketing, General Social Media, LinkedIn, Networking, Personal Marketing
In the last couple of months I have heard two speakers critique the importance of Klout scores. That indicates that Klout has become a significant factor in the world of social media and digital marketing. There are a number of new YouTube videos about Klout circulating too. Clout: The amount of influence or power a [...]
LinkedIn Magic
In the last few years, there have been many presentations focused on how to use LinkedIn to support your personal branding. There is no doubt that LinkedIn has become a valuable part of personal career and professional marketing. Unfortunately, once something becomes an accepted truth, everyone neglects to explain the advantages of the product or [...]
Linking to Power
It was a milestone last week when my friend Dan Sturdivant had collected 1000 first degree contacts on LinkedIn. He has been very successful sustaining relationships formed over a career and LinkedIn has helped. Using it, he can easily stay top-of-mind and communicate with former colleagues and longtime friends to keep those associations strong. He [...]
Tried & True: A Marketing Strategy that Works Locally
By Kay Byfield+ on January 19, 2012 in Branding, Business, Customer Service, General Marketing, Networking, Personal Marketing, Uncategorized
Because no company can “do it all” in marketing, I advocate that you choose approaches that allow you to be consistent and reach the right audiences. This will enables you to grow your business by focusing on what you enjoy, do well, and can maintain. The first local business I would like to introduce for [...]
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