Content Strategy This last week I attended the Dallas Content Strategy Meet-Up. The presentation was called “Avoiding the Content Strategy Silo Trap” with Scott Abel of the Content Wrangler in the Bay Area. He is very knowledgeable about content strategy and it was a worthwhile program. Marketing Speak Along with the other useful information Abel [...]
According to SiteSwan at the end of July, more than 50% of small businesses do not have a website. How can that be? These days it is clear that a website is a very important tool for establishing the legitimacy of a business. At the least, the website should include a description of the company, [...]
The Basics of Branding Everything you do contributes to the way you will be judged by prospective customers. The quality of your products, your commitment to service and the way you express yourself are all parts of that package that they consider when they make decisions about you. The goal is for them to know [...]
So many people tell me that they don’t know how to get themselves a website because it seems too expensive or involves a stiff technology learning curve. I sympathize. Most people realize that it is difficult to build their brand without a website, but it all seems overwhelmingly confusing and so they do nothing. I [...]
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