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Marketing Speak Is Not Good Content

Content Strategy This last week I attended the Dallas Content Strategy Meet-Up. The presentation was called “Avoiding the Content Strategy Silo Trap” with Scott Abel of the Content Wrangler  in the Bay Area. He is very knowledgeable about content strategy and it was a worthwhile program. Marketing Speak Along with the other useful information Abel [...]

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Small Businesses Need a Website

According to SiteSwan at the end of July, more than 50% of small businesses do not have a website. How can that be? These days it is clear that a website is a very important tool for establishing the legitimacy of a business. At the least, the website should include a description of the company, [...]

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Quick, Cheap Websites – Kay Byfield

So many people tell me that they don’t know how to get themselves a website because it seems too expensive or involves a stiff technology learning curve.  I sympathize.  Most people realize that it is difficult to build their brand without a website, but it all seems overwhelmingly confusing and so they do nothing. I [...]

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