Content Strategy This last week I attended the Dallas Content Strategy Meet-Up. The presentation was called “Avoiding the Content Strategy Silo Trap” with Scott Abel of the Content Wrangler in the Bay Area. He is very knowledgeable about content strategy and it was a worthwhile program. Marketing Speak Along with the other useful information Abel [...]
Archive | Websites RSS feed for this section
Small Businesses Need a Website
According to SiteSwan at the end of July, more than 50% of small businesses do not have a website. How can that be? These days it is clear that a website is a very important tool for establishing the legitimacy of a business. At the least, the website should include a description of the company, [...]
Measuring Online Marketing for Return On Investment (ROI)
By Kay Byfield+ on September 6, 2012 in Blogging, Email, Facebook, General Social Media, LinkedIn, Websites
I admit it—it is difficult to measure whether marketing initiatives are increasing sales. Except when a website offers e-commerce, how do you know that your website, email campaign, social media or blog are benefitting the business enough to offset costs in time and money? Everything you do has a cost associated with it. How do [...]
Images are part of your Image – Kay Byfield
By Kay Byfield+ on November 10, 2011 in Blogging, Branding, General Marketing, General Social Media, Personal Marketing, Print Collateral, Strategic Planning, Websites
The Basics of Branding Everything you do contributes to the way you will be judged by prospective customers. The quality of your products, your commitment to service and the way you express yourself are all parts of that package that they consider when they make decisions about you. The goal is for them to know [...]
Quick, Cheap Websites – Kay Byfield
So many people tell me that they don’t know how to get themselves a website because it seems too expensive or involves a stiff technology learning curve. I sympathize. Most people realize that it is difficult to build their brand without a website, but it all seems overwhelmingly confusing and so they do nothing. I [...]
- In Business, Failure Is Always An Option May 16, 2013
- Facebook: Bad for Business? May 9, 2013
- A Systems Approach to Business Communications May 2, 2013
- Social Media for Confidential Services April 25, 2013
- The Lone Ranger of Social Media in Confidential Services April 18, 2013
- Start Something That Matters December 15, 2011
- Applying Social Media August 25, 2011
- Common Sense and Real Sense March 22, 2012
- Linking to Power March 8, 2012
- Making Critical Business Decisions March 1, 2012
- Disadvantages/Advantages of Telecommuting | Dallas Marketing | Stand-Out Communication: [...] “While the Cat’s Away, the Mice Will Pla...
- Marketing: Art and Generosity | Dallas Marketing | Stand-Out Communication: [...] the 24 hour news cycle and digital publishin...
- Defining Great Content | Dallas Marketing | Stand-Out Communication: [...] and always worthwhile. Here is a more specif...
- Marketing by LIMITING Choice | Dallas Marketing | Stand-Out Communication: [...] written a post about choice. And I have even...
- Marketing by LIMITING Choice | Dallas Marketing | Stand-Out Communication: [...] is not the first time I have written a post ...
Follow Us!