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Content Trust

Last Saturday I attended the WordPress Meet-up in Dallas hosted by Tony Cecala. Sean Jackson was the featured speaker for the January meeting. Jackson explained how to make money as a blogger. Sean Jackson is a partner at Copyblogger and I have heard him talk about digital marketing several times. He does terrific, thoughtful presentations. [...]

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Using Sponsorships and Events to Market Yourself

I never win anything. Until now, that is. I went to an event this week and won the door prize, a bottle of wine. The kicker is, I have no idea who provided the wine. What a missed marketing opportunity! Donating a prize without including attributions is like telling a joke without the punchline. The [...]

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Miscommunication is Inevitable

Bad press is inevitable. You will unavoidably have complaints with almost any except the most banal communication. On May 16th I heard a good presentation at the DFW AMA by Chuck Bradford, head of Marketing for Chick-Fil-A. The title of his talk was “The Power of Cow.” It was a very well designed talk. Bradford [...]

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