Last Saturday I attended the WordPress Meet-up in Dallas hosted by Tony Cecala. Sean Jackson was the featured speaker for the January meeting. Jackson explained how to make money as a blogger. Sean Jackson is a partner at Copyblogger and I have heard him talk about digital marketing several times. He does terrific, thoughtful presentations. [...]
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Measuring Online Marketing for Return On Investment (ROI)
By Kay Byfield+ on September 6, 2012 in Blogging, Email, Facebook, General Social Media, LinkedIn, Websites
I admit it—it is difficult to measure whether marketing initiatives are increasing sales. Except when a website offers e-commerce, how do you know that your website, email campaign, social media or blog are benefitting the business enough to offset costs in time and money? Everything you do has a cost associated with it. How do [...]
Using Sponsorships and Events to Market Yourself
By Kay Byfield+ on July 5, 2012 in Blogging, Branding, Facebook, General Marketing, LinkedIn, Strategic Planning
I never win anything. Until now, that is. I went to an event this week and won the door prize, a bottle of wine. The kicker is, I have no idea who provided the wine. What a missed marketing opportunity! Donating a prize without including attributions is like telling a joke without the punchline. The [...]
Miscommunication is Inevitable
Bad press is inevitable. You will unavoidably have complaints with almost any except the most banal communication. On May 16th I heard a good presentation at the DFW AMA by Chuck Bradford, head of Marketing for Chick-Fil-A. The title of his talk was “The Power of Cow.” It was a very well designed talk. Bradford [...]
Frequency and Reach
By Kay Byfield+ on May 10, 2012 in Blogging, Branding, Business, General Social Media, Personal Marketing, Strategic Planning, Uncategorized
Last week I mentioned that, on average, it takes seven exposures to complete the conversion of a prospect. That is called the frequency principle of marketing. Reach is the number of people in the audience. This requires that you determine who your receptive targets are and address them with messages and using media to which [...]
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