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Facebook Best Practices: 5 Rules for Business Facebook Pages

In a recent post I argued that Facebook can be very useful as a public relations tool but is not a good way to advertise. Instead, Facebook can provide a wonderful channel to build visibility, engagement, and commitment to the brand. The goal is to increase traffic on the Facebook page and translate that into sales. [...]

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Facebook: Bad for Business?

A few years ago business Facebook pages were all the rage. The word was that companies that didn’t jump on it were going to be left in the dust. Facebook for business was assumed to be the perfect leveler because it had no cost and allowed the little guy to promote himself and compete with [...]

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Social Media for Confidential Services

Until now, providers of confidential services could not take advantage of the communication opportunities of social media. I explained the reasons for the restrictions in my post last week. By focusing on one successful financial advisor, this week I will show how things are now changing. There are many potential benefits of social media for [...]

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