A few years ago business Facebook pages were all the rage. The word was that companies that didn’t jump on it were going to be left in the dust. Facebook for business was assumed to be the perfect leveler because it had no cost and allowed the little guy to promote himself and compete with [...]
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Social Media for Confidential Services
Until now, providers of confidential services could not take advantage of the communication opportunities of social media. I explained the reasons for the restrictions in my post last week. By focusing on one successful financial advisor, this week I will show how things are now changing. There are many potential benefits of social media for [...]
Will Klout Change Your Life?
By Kay Byfield+ on September 19, 2012 in Facebook, General Marketing, General Social Media, LinkedIn, Networking, Personal Marketing
In the last couple of months I have heard two speakers critique the importance of Klout scores. That indicates that Klout has become a significant factor in the world of social media and digital marketing. There are a number of new YouTube videos about Klout circulating too. Clout: The amount of influence or power a [...]
Measuring Online Marketing for Return On Investment (ROI)
By Kay Byfield+ on September 6, 2012 in Blogging, Email, Facebook, General Social Media, LinkedIn, Websites
I admit it—it is difficult to measure whether marketing initiatives are increasing sales. Except when a website offers e-commerce, how do you know that your website, email campaign, social media or blog are benefitting the business enough to offset costs in time and money? Everything you do has a cost associated with it. How do [...]
Using Sponsorships and Events to Market Yourself
By Kay Byfield+ on July 5, 2012 in Blogging, Branding, Facebook, General Marketing, LinkedIn, Strategic Planning
I never win anything. Until now, that is. I went to an event this week and won the door prize, a bottle of wine. The kicker is, I have no idea who provided the wine. What a missed marketing opportunity! Donating a prize without including attributions is like telling a joke without the punchline. The [...]
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- In Business, Failure Is Always An Option May 16, 2013
- Facebook: Bad for Business? May 9, 2013
- A Systems Approach to Business Communications May 2, 2013
- Social Media for Confidential Services April 25, 2013
- Start Something That Matters December 15, 2011
- Applying Social Media August 25, 2011
- The Limits of Brand Research – Kay Byfield October 20, 2011
- Management: Improving Workplace Ethics January 17, 2013
- Defining Great Content January 24, 2013
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