Until now, providers of confidential services could not take advantage of the communication opportunities of social media. I explained the reasons for the restrictions in my post last week. By focusing on one successful financial advisor, this week I will show how things are now changing. There are many potential benefits of social media for [...]
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LinkedIn Power
Social media helps people to connect. Used poorly, those connections don’t really add much value (and take a lot of time and energy), but used well, they can be very powerful. LinkedIn, Facebook, and Twitter can assist businesses in a number of ways. They provide a platform for an organization to Build visibility and become [...]
Endorsements on LinkedIn
I am rarely accused of being a trendsetter. When it happens, it is because The person making that suggestion doesn’t really know me. The person making the suggestion is relatively unsophisticated technologically. The advantages of the new technology are obvious, even to me. I am not an early adopter because I typically wait to see [...]
Will Klout Change Your Life?
By Kay Byfield+ on September 19, 2012 in Facebook, General Marketing, General Social Media, LinkedIn, Networking, Personal Marketing
In the last couple of months I have heard two speakers critique the importance of Klout scores. That indicates that Klout has become a significant factor in the world of social media and digital marketing. There are a number of new YouTube videos about Klout circulating too. Clout: The amount of influence or power a [...]
Measuring Online Marketing for Return On Investment (ROI)
By Kay Byfield+ on September 6, 2012 in Blogging, Email, Facebook, General Social Media, LinkedIn, Websites
I admit it—it is difficult to measure whether marketing initiatives are increasing sales. Except when a website offers e-commerce, how do you know that your website, email campaign, social media or blog are benefitting the business enough to offset costs in time and money? Everything you do has a cost associated with it. How do [...]
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