My family lived in New Orleans for nine years when my children were small. It is customary there for businesses to give a “lagniappe” when there is a transaction. For instance, if you buy a dozen donuts, the business will give you an additional one as “a little something extra.” That thanks you for your [...]
Archive | Uncategorized RSS feed for this section
Give and You Shall Receive
By Kay Byfield+ on December 6, 2012 in Branding, General Marketing, Personal Marketing, Public Relations, Uncategorized
Frequency and Reach
By Kay Byfield+ on May 10, 2012 in Blogging, Branding, Business, General Social Media, Personal Marketing, Strategic Planning, Uncategorized
Last week I mentioned that, on average, it takes seven exposures to complete the conversion of a prospect. That is called the frequency principle of marketing. Reach is the number of people in the audience. This requires that you determine who your receptive targets are and address them with messages and using media to which [...]
Tried & True: A Marketing Strategy that Works Locally
By Kay Byfield+ on January 19, 2012 in Branding, Business, Customer Service, General Marketing, Networking, Personal Marketing, Uncategorized
Because no company can “do it all” in marketing, I advocate that you choose approaches that allow you to be consistent and reach the right audiences. This will enables you to grow your business by focusing on what you enjoy, do well, and can maintain. The first local business I would like to introduce for [...]
- In Business, Failure Is Always An Option May 16, 2013
- Facebook: Bad for Business? May 9, 2013
- A Systems Approach to Business Communications May 2, 2013
- Social Media for Confidential Services April 25, 2013
- The Lone Ranger of Social Media in Confidential Services April 18, 2013
- Start Something That Matters December 15, 2011
- Applying Social Media August 25, 2011
- Common Sense and Real Sense March 22, 2012
- Linking to Power March 8, 2012
- Making Critical Business Decisions March 1, 2012
- Disadvantages/Advantages of Telecommuting | Dallas Marketing | Stand-Out Communication: [...] “While the Cat’s Away, the Mice Will Pla...
- Marketing: Art and Generosity | Dallas Marketing | Stand-Out Communication: [...] the 24 hour news cycle and digital publishin...
- Defining Great Content | Dallas Marketing | Stand-Out Communication: [...] and always worthwhile. Here is a more specif...
- Marketing by LIMITING Choice | Dallas Marketing | Stand-Out Communication: [...] written a post about choice. And I have even...
- Marketing by LIMITING Choice | Dallas Marketing | Stand-Out Communication: [...] is not the first time I have written a post ...
Follow Us!