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Marketing Commandments for 2014

It has become a tradition that I publish these ten commandments at the beginning of every year. I admit that there is a bit of laziness in this because I don’t have to create something new at a busy time, but I also think that these principles that I developed are comprehensive. I would like [...]

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Give and You Shall Receive

My family lived in New Orleans for nine years when my children were small. It is customary there for businesses to give a “lagniappe” when there is a transaction. For instance, if you buy a dozen donuts, the business will give you an additional one as “a little something extra.”  That thanks you for your [...]

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Tried & True: A Marketing Strategy that Works Locally

Because no company can “do it all” in marketing, I advocate that you choose approaches that allow you to be consistent and reach the right audiences. This will enables you to grow your business by focusing on what you enjoy, do well, and can maintain. The first local business I would like to introduce for [...]

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